Blog
The Changing Face of Advertising – Why Content is More Important Than Ever
Consumers have been trained to not trust advertising. Content helps you gain back that trust and make connections with your readers.
How to Write a Value Proposition That Makes You Stand Out
How to write a value proposition that differentiates you from your competition and show potential clients why they should choose you!
The Rule of One – How it Can Help Improve Your Sales Copy
The rule of one in marketing helps you craft winning sales copy. Keep it simple with one offer, one audience, and one call to action.
How to Write Web Copy That Sells (for non-salesy entrepreneurs)
Staring down a blank screen trying to write web copy that sells? Here’s a process, formulas, and editing tips for awesome sales copy.
How Does a Blog Help Your Business? Blog Posts Build Trust and Generate Leads.
How writing blog posts for your business can help you make connections, build trust, and generate leads.
Blog Post Topics – How to Never Run Out of Content Ideas!
Out of content ideas? If you’re searching for blog post topics, these tips and topic starters will get the ball rolling!
Blog SEO – 7 Tips for Awesome, Optimized Content
Blog SEO for beginners. Craft amazing content with a few tweaks that ensure you’re creating SEO-friendly blog posts.
Content Marketing Strategy: How to Build Trust and Book Clients
Craft a content marketing strategy and put your content to work! Boost your brand, build trust, and develop relationships with potential clients.
Does Your Website Tell A Story?
Does your website take your readers on a journey? Are you telling an engaging story in which they are the star, and you the supporting actor, helping to guide them from point A to point B? The idea behind storytelling as a marketing tool is to drop yourself in the middle of your readers’ story,
Lori Grover is a copywriter and content writer in Barrie, Ontario. She helps small business owners nail their messaging with website copy, sales pages, blog posts and email campaigns that resonate with their ideal clients.
