I'm Lori Grover - all around word nerd.
Crafting web copy and content that connects & inspires.
Struggling to write the words that turn interested readers into excited buyers?
I help ‘non-salesy’ entrepreneurs make authentic connections that lead to long-term clients.
I fell into copywriting after I was diagnosed with a life-threatening blood disorder called AL Amyloidosis.
Too sick to continue my wedding floral business, I shut it down and hit the books.
During my second year of chemo, I studied persuasive writing, strategic copywriting, sales copy and SEO writing at The University of Toronto.
And now here I am, helping entrepreneurs ditch the hard sell with authentic stories that win the hearts of their dream clients.
Nail your messaging and build your brand voice.
With website copy and content that wins your dream clients.
Put your words to work (so you can take a breather).
Here’s the thing…people want what you’ve got!
But you need to nail your messaging and let them know:
WHY they can’t live without you.
HOW you’ll make their lives better.
WHO you are (and why they should trust you).
WHEN they need to take action.
If you want a knockout online presence and messaging that sells (but can’t find the words) I can help.
Kind words from awesome clients.
" I have worked with Lori on website copy, blog posts, article editing and sales copy. She nails it every time! Lori is professional, reliable, and respectful of my time and deadlines. She is easy to talk to and full of great ideas. We have the best brainstorming sessions! "
Shari Angle LOFT Consulting 
"My content now speaks much more clearly to my potential clients. I am beginning to see the type of activity that I had hoped for on my website."
Hazel LamarreAsk Hazel, Relationship Counselling 
"There's no way I could have written with such clarity and professionalism."
Jennifer EllardRoyal Lepage Community Realtor 
"I've already put out the word that I worked with a great copywriter on my site. Thank you so much for your help. I am so grateful."
Wayne HillJW6 Consulting Group 