Blog
How To Craft Compelling Headlines That Grab Attention
Learn how to craft compelling headlines that get eyes on your posts with tips and easy to use formulas.
How to Write Great Blog Posts for Small Businesses
Content marketing gets you in front of your ideal clients, positions you as an expert and builds trust.
Content Creation: 5 Tips to Make Great Content Faster & Easier
Does this sound familiar? You’re sold on the benefits of content marketing and plan to regularly craft fantastic blog posts, videos, and social media captions. Then life gets in the way, things get busy, and it’s almost impossible to make content creation a priority. (Yep! Me too.) But did you know that content marketing costs 62% less than
How to Create an Audience Persona (Because Learning About your Customers is Key!)
What is an audience persona and should you have one? Read more to learn tips on creating this important piece of your marketing strategy.
How to Craft an Awesome & Engaging Website Homepage
You have seconds to capture the attention of your website visitors! Use these tips to make a great first impression.
Editing Tips for Creating Amazing Web Content
The magic happens in the editing process. Here are tips, a process, and a printable checklist to help you edit your web copy and content.
Content Marketing and Your Business: Should You Have a Blog?
Wondering if a blog can help grow your business? Well, websites with active blogs get about 55% more traffic. And the benefits don’t stop there. The benefits of blog writing
What Does a Copywriter Do and Can One Help Your Business?
What does a copywriter do? It’s about more than words on a page!
Engaging Website Copy: 10 Tips to Nail Your Messaging and Craft a Winning Story
10 tips to craft website copy that resonates with your ideal clients. The right words connect, engage and sell!
Lori Grover is a copywriter and content writer in Barrie, Ontario. She helps small business owners nail their messaging with website copy, sales pages, blog posts and email campaigns that resonate with their ideal clients.